Sunday, 27 September 2009

It has arrived!

Returning to Nottingham yesterday, imagine my excitement when I unlocked my flat door and felt resistance as I pushed it open - my copy of Mark Shaw's Copywriting, the book I blogged about here, had arrived!

Even just from briefly flicking through its pages, I feel its going to be an interesting read, and that makes me quite excited. Here is a small snippet from the first chapter that has caught my attention so far:

"The best way to write copy is to focus completely on the true nature of the target audience so that your messages are crafted with them in mind. This will produce compelling copy and your reader will feel at home with your writing. Using a clever play on words, a pun or a quick witticism is becoming less important than being able to craft a well-constructed, stimulating message."

It might seem like it is stating the obvious, but clear and simple advice is often so easily forgotten, especially as a student. Working solo on projects and trying to do everything yourself, wanting to impress your tutors and peers; you can get overloaded and lose the ability to see each part clearly and might neglect a certain aspect, there's no point in denying it.

I look forward to curling up on the couch and giving it my full attention.


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